Role: Graphic Designer
Dates: 8–12 September 2021
Location: Somerset House, London
📸 Overview
Photo London is a leading international photography fair. In 2021, it returned to Somerset House, bringing together top galleries and artists from around the world.
🖌️ My Role
As the graphic designer for the event, I created key visual assets that blended Photo London’s refined brand with a contemporary feel:
Main Signage: Designed the iconic entrance board (as shown in the photo), balancing visibility and elegance.
Print & Digital Collateral: Visitor guides, press kits, social media graphics, and more — all consistent with the event’s artistic tone.
Style Direction: Worked within brand guidelines while introducing modern, clean typographic layouts and reflective imagery.
🧠 Highlights
Delivered designs across multiple formats under tight deadlines
Helped increase social media engagement by 30%
Ensured a seamless visual experience for over 20,000 attendees
💬 Takeaway
This project strengthened my ability to adapt visual identities across platforms while maintaining focus on the subject — in this case, photography itself.