Role: Graphic Designer
Client: ELLE UK (Hearst UK)
Project Type: Digital & Print Campaign
Objective: Promote and elevate ELLE’s luxury beauty advent calendar through engaging visuals across multiple platforms.
📝 Overview
The ELLE Beauty Advent Calendar is a premium, limited-edition product featuring high-end beauty brands. My role was to translate its luxury appeal into compelling visual assets that would drive sales and boost brand engagement across both digital and print channels.
🎨 My Contributions
Print Design
Created print layouts for in-magazine features, advertorials, and inserts
Designed sleek, editorial-style compositions that highlighted the product’s exclusivity
Ensured color accuracy and luxury finishes were reflected in the print specs
Digital Design
Designed social media assets, web banners, and email headers for the calendar launch
Developed animated assets (e.g., GIFs and reels) to showcase featured products
Aligned all visuals with ELLE’s brand voice: minimal, stylish, and aspirational
💡 Highlights
Designed across the full campaign journey — from pre-launch teasers to e-commerce visuals
Collaborated closely with marketing, editorial, and photography teams for asset planning
Maintained a cohesive look across print and digital while tailoring to each platform
🧠 Takeaway
This project was a great opportunity to blend editorial elegance with conversion-focused design. It pushed me to think holistically — creating a premium, consistent brand experience from page to screen.