Role: Graphic Designer
Client: Good Housekeeping UK (Hearst UK)
Channels: Digital & Print
Objective: Promote Good Housekeeping’s curated holiday offerings through engaging, reader-focused design across platforms.
📝 Overview
The Good Housekeeping Holidays campaign promotes handpicked travel experiences tailored to the magazine’s audience. My role as graphic designer was to create visuals that felt aspirational, trustworthy, and aligned with the brand’s legacy — while making it easy for readers to discover and book holiday packages.
🖌️ My Contributions
Print (In-Magazine)
Designed editorial-style advertorials and full-page promotional spreads
Balanced high-impact travel imagery with informative copy in a clean, reader-friendly layout
Integrated booking info and partner logos without compromising the aesthetic
Digital
Created web banners, newsletter graphics, and animated social content
Used calm, sunlit color palettes and elegant typography to reflect the relaxing tone of the travel offers
Designed cohesive digital assets that mirrored the print design for a seamless cross-platform experience
🌍 Creative Direction
Focused on elevated travel visuals — sun-soaked landscapes, calming blues, and inviting textures
Developed a modular layout system that could flex across both digital and print formats
Ensured every asset felt distinctly Good Housekeeping — warm, trustworthy, and beautifully presented
💡 Highlights
Successfully delivered assets for multiple destinations and seasonal promotions
Helped boost interest and conversions through engaging visual storytelling
Worked closely with the editorial and partnerships teams to align on messaging and visual tone
🧠 Takeaway
This campaign reinforced the importance of designing with the audience in mind — creating visuals that inspire trust and wanderlust, while still guiding readers toward action. It was a great opportunity to blend editorial sophistication with performance-focused design.