🎯 Case Study: Men's Health x Adidas Subscription Campaign
Role: Graphic Designer
Client: Hearst UK – Men’s Health Magazine
Medium: Print Marketing (Magazine Ad Spread)
Project Goal: Drive subscriptions with a high-value offer
📝 Overview
This full-page subscription ad was part of a campaign aimed at boosting Men’s Health magazine subscriptions by offering a premium incentive — Adidas headphones worth £90.
🖌️ My Role
As the lead designer, I was responsible for the layout, typography, and visual hierarchy of the print ad. The goal was to grab attention quickly and communicate the offer with clarity and impact.
Key contributions:
Bold, high-contrast headline to highlight the freebie and its value upfront
Lifestyle imagery that appeals to the fitness-focused demographic
Crisp product visuals with supporting iconography to show headphone features
Clear CTA directing readers to subscribe online, placed where the eye naturally falls
💡 Creative Considerations
The layout was designed to balance promotional content with editorial-quality aesthetics
Adidas branding was respected while still letting the Men’s Health voice lead
Ensured all design elements complied with print specs and brand guidelines
📈 Results
While exact numbers were handled by the marketing team, the ad contributed to a significant boost in subscriptions during the campaign period and was re-used across other print assets due to its success.
🧠 Takeaway
This project showcased the power of strong visual hierarchy in print and how effective design can turn a simple offer into an eye-catching, results-driven campaign.