Role: Graphic Designer
Dates: May–July 2023
Location: Remote / London-based Team
📸 Overview
Harper’s Bazaar Beauty Box is a luxury curated set of beauty products, designed in collaboration with top beauty brands and promoted through the magazine’s platforms. The campaign aimed to showcase the exclusivity of the box and drive online sales through visually striking marketing assets.
🖌️ My Role
As the designer, I was responsible for creating polished, editorial-style visuals that aligned with Harper’s Bazaar’s sophisticated brand identity:
Print Pages: Designed full-page magazine ads and in-book marketing features using high-end layouts and premium product photography.
Digital Banners: Created animated and static web banners for Bazaar’s site and affiliate platforms, tailored to multiple formats and responsive devices.
Visual Consistency: Ensured a cohesive look and feel across all assets, balancing editorial elegance with commercial clarity.
Typography & Layout: Applied clean, modern type styling and strong grid-based layouts to reflect the brand’s upscale tone.
🧠Highlights
Delivered over 20 print and digital assets within a fast-paced production timeline
Helped boost click-through rates on digital ads by 18% through refined design and strong CTA placement
Maintained Harper’s Bazaar’s iconic visual tone while introducing fresh, contemporary elements to attract a wider audience
đź’¬ Takeaway
This project sharpened my ability to merge editorial design with digital marketing objectives, ensuring high-end visual storytelling that both reflects brand prestige and drives performance.